Bagano
Context
Bagano runs content production for 21 restaurant clients at once, with the team working across five disconnected tools — an approval app, WhatsApp, Google Drive, Trello and a spreadsheet. A single client revision could take eight manual steps to close, with status living in five places and true in none.
Concept
Rather than adding another tool, build one system around how the team actually works: content moves from brief to client approval to publishing without leaving the platform, and approval is a link, not a login.
Approach
As the agency's co-founder, I already knew the workflow from every side — production, approvals, client management — before writing a line of code. I held the schema, flow and business rules in my head, and directed AI to generate the implementation.
- Consolidated 5 disconnected tools into one workflow — Trello, a spreadsheet, a paid approval app, WhatsApp as the primary channel, and ChatGPT, whose main role in the posting flow was caption drafting
- Caption suggestions now run inside the tool via the Gemini API, alongside Google Drive, which stayed as the source of truth for files but was wired directly into the system instead of manually searched and re-uploaded
- Designed the client approval flow mobile-first — restaurant owners approve from their phone, not a desk
- Went back to the team throughout the process, not just once — two screens weren't in the original plan and came directly from watching a colleague's daily friction after launch; one commit names the reason in its own message
- Automated seven recurring jobs: importing shoots from the calendar, expiring links, nudging slow clients, flagging overdue posts
🗂️ 5
Tools consolidated into one workflow
📊 21
Client accounts running through one pipeline
⚡ 74%
Of client approvals happen via the self-serve link
🔗 255
Posts published through the tracked lifecycle in 10 weeks
💰 ~R$500
In tool subscriptions eliminated per month
Built and shipped solo — product thinking, interaction design and technical execution as one continuous act.
Context
Highly saturated food market where most brands rely on short-term promotion and interchangeable visuals.
Concept
Bagano was built as a cultural definition rather than a restaurant brand — positioned as an active voice within food culture, not just an identity system.
Approach
As co-founder and creative lead, I defined the brand direction and led its execution across multiple fronts.
- Developed the visual identity system, combining structured typography with expressive collage to balance consistency and flexibility
- Defined the brand positioning beyond restaurant → cultural platform
- Structured workflows to enable high-frequency content production without losing consistency, including real-time coverage during events such as Congresso Raízes
🎉 +25,000
People reached across events
📈 Recognition
Increased within a saturated market
🔥 Engagement
Driven by culturally relevant content
⚡ A system built to scale
Later formalized as the platform above
A scalable brand system, later formalized as the platform above.
